Where are you now, where do you want to go and how do you get there?
These simple questions are the key to a successful business. Strategic marketing is all about getting you where you want to be. In order to that, you need a realistic view of what the market for your products or services actually is, and what it might be like in five years time. What are the barriers that might prevent you from reaching your goals? Do you have significant competitors, and what are they likely to be doing?
Initial market research and analysis will help you to build the foundations of a successful business, and subsequent checks will keep you moving in the right direction. It is critical to make sure that you know how the information you receive will direct your plans in order ensure that the right questions are asked.
KELADOS will help you to make sure that you get the information that will truly make a difference to your business.
Strategic Marketing Tools
These common tools will answer many of your strategic marketing questions; whether you want to research the potential size of the market for your products, find out what competition you are likely to face, or discover the latest industry trends.
Market research usually involves indirect and direct methods of gathering information. Indirect methods include web based research and literature searches. Direct methods involve the use of questionnaires and can range from simple on-line surveys to detailed telephone and face-to-face conversations.
It is critical to know the sort of information that you need to gather before you start your research, especially prior to using expensive direct methods.
Simple market research surveys can provide valuable information on the price that customers are prepared to pay, what their likely usage of the products/services will be, and what they think are the most important features or benefits. These surveys can be done in a cost effective manner by making use of email to disseminate the survey and by on-line collection of results.